0 Rahul Asked: April 7, 2020In: Sociology Social aspect of consumption? 0 1 Answer Voted Oldest Recent admin Added an answer on April 8, 2020 at 11:30 am SOCIAL ASPECT OF CONSUMPTION. Studies of consumption investigate how and why society and individuals consume goods and services, and how this affects society and human relationships. Contemporary studies focus on meanings of goods, role of consumption in identity making, and the consumer society. Traditionally, consumption was seen as rather unimportant compared to production, and the political and economic issues surrounding it. With the development of a consumer society, increasing consumer power in the market place, the growth in marketing, advertising, sophisticated consumers, ethical consumption etc, it is recognized as central to modern life. Sociology cf consumption has moved well beyond Veblen’s early work on conspicuous consumption. Current theories investigate the role of economic and cultural factors in constraining consumption, as development of an approach that sees consumers as victims of producers and their social situation. A counter theory highlights the subversive aspects of consumption, With consumers buying and using goods, places etc in ways unintended by the producers. Examples include city squares turned to skateboard parks, and music sharing on the internet. A change in the pattern of consumption draws the attention of entrepreneurs who, in order to secure profits, adjust their structure of production in accordance with this new development. The capitalist system of society’s economic organization the entrepreneurs determine the course of production. In the performance of this function they are unconditionally and totally subject to the sovereignty of the buying public, the consumers. 0 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerLeave an answerCancel reply Featured image Select file Browse Save my name, email, and website in this browser for the next time I comment.