0 Yumenimi Asked: July 6, 20192019-07-06T22:27:32+05:30 2019-07-06T22:27:32+05:30In: Commerce What are the purposes for which written external communication is conducted? 0 What are the purposes for which written external communication is conducted? Marketing 1 Answer Voted Oldest Recent Best Answer admin 2019-07-06T22:37:17+05:30Added an answer on July 6, 2019 at 10:37 pm Written communication is needed to fulfill different needs and purposes. It can be in the formal or informal letters. Each type of written communication has its own purpose. The individually written letters are needed to give the complete but short detail information or message relating to business matters. Purpose of notice is to notify some information of general interest to customers, supplies, investors, etc. A circular conveys some information or message of special interest to a large number of persons i.e., customers, investors and general public and report present some facts relating to a specific subject or problem, with or without the conclusion and recommendation of the writer. Now we can discuss them in detail as follows: 1) Letters: This form of written communication is done through formalized documents like form, letter, order, invoice etc. used when some routine message or information is to be conveyed in a brief and precise way. 2) Notices: This form of written communication is used to convey some information of general interest to individuals, customers, investors, etc. It is an impersonal communication having the message in clear, definite and undoubtful. There is no any kind of appeal in the formal notice. It does not address any individual by name . The reasons for writing notices are: Information to customers or suppliers about change in business arrangement or policy. Organizing meeting of shareholders. Making calls on shares. Declaration of dividend etc. 3) Circulars: It is written not only to convey some message to a large number of persons but also to awake the interest of the recipient and invoke action or to promote business and goodwill. It is lengthy than the letters and notices and also there is an appeal by the address and name of each recipient. Circulars are issued to inform about: Some change in business policy. Change in nature of products and structure. Change in address or management structure. Change in nature or marketing of new product or issue of new shares etc. 4) Reports: A report is prepared to present some facts relating to specific subject or problem, with or without the recommendation of writer. It can be of two types; formal or informal. a) Formal reports are prepared at periodic intervals as a routine activity is presented to the general manager. b) Informal reports are prepared by an individual on special occasion on the basis of facts and information gathered through investigation on some specific subject or problem. 5) Correspondence: It covers many types of written communication like letters, circulars, memoranda, reports, telegrams etc. The advantages of the written communication are as follows: Written communication can give precise and complete detailed information relating to business matters. It can maintain favourable relationships with external business contacts. It is a principal mean of communication in any business office. It provides a written record of the communication which can be kept for the future reference. It can be found in various forms. We can convey our message to a large number of persons with the help of written communication. 1 Reply Share Share Share on Facebook Share on Twitter Share on LinkedIn Share on WhatsApp Leave an answerLeave an answerCancel reply Featured image Select file Browse Answer Anonymously Save my name, email, and website in this browser for the next time I comment.